​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Behind every great website.. is a game plan.​​​​​

Identifying your brand sets a solid foundation for your business. Your brand talks directly to your target market, it embodies your business personality, tone of voice, philosophy and story.

With a brand strategy in place, you can refer back to it and make sure that your services, people and marketing material are all aligned. This is especially important in times of growth and change.

Your logo is the first and most important visual representation of your brand. It should reflect key components of your brand strategy and flow through to every piece of your marketing.

We take elements of your logo; the colour, the curved or straight lines, icon detail and typeface, and use these to craft your website design.

If you are thinking about a new logo or a logo refresh, the time is now; before your website design commences.

A content strategy is a crucial element to create the ultimate user experience. The goal of the content strategy is not only organise the structure of content but to blend marketing messages smoothly with design.

Your content strategy defines the copy required for your site, the images and assets required, while placing emphasis on creating a smooth user experience.

Awesome websites have awesome copy. Your copy and marketing messages, designed to showcase your brand and products are as important as the design.

Less is more. People are time poor and they will skim your website, reading headings and dot points. Make sure that what they do read, leaves a lasting impression.

Imagery can make or break a site. You can have the perfect website structure, but without the right images it can fall drastically short of expectations. A professional photo shoot with you, your staff, customers and product is always the ideal scenario.. however we know this is not realistic for every client.

Stock photography has improved significantly over the years and with the right brief, we can source stock imagery to reflect your brand. A mixture of professional and stock images also provides a good balance and is better for your budget.

Finally the fun part! The planning pays off here because a designer with a truly thorough brief will produce their best work. Your designer will take your brand, content strategy, imagery and copy, and design a website that reflects your brand, talks to your clients and takes users on a journey that is engaging, interesting and memorable.

So what is UX design? UX design is not just about making your website look good, UX design focuses on the ease of use or experience. It is the role of your UX designer to be the voice and advocate of the user (your clients) while balancing your business goals.

Our team are masters of programming and love all things code. We use the latest tools, effects and programs and attend regular training to ensure we are kept up to speed with the latest technologies.

For small to medium businesses we recommend Wordpress or Shopify.

If your business is enterprise level and/or has custom requirements, we recommend PlatformOS, a cloud based, API focussed, Platform as a Service (PAAS) that is primed for the future of digital architecture.